|
|
Victorious Nerds and the Missing Robot
 Southern Polytechnic State University started classes last month with its highest-ever enrollment – 4,400 students, up about 5 percent over last fall. Partial credit goes to viral marketing campaigns that attract the curious, boost name recognition, and inform through entertainment. "Missing Robot and Robot 4 Hire" employed guerrilla marketing and text messaging to create a buzz. Then, in a "Victorious Nerds" campaign, bobble-headed students in edgy online Flash videos show how geeks always win in the end. Last week, Southern Poly launched its latest Web campaign with an ad at Dragon Con.
Higher Ed Helps Draw Jobs to Region
The region's colleges and universities were cited as a key factor in helping the Metro Atlanta Chamber of Commerce and Georgia Department of Economic Development recruit a new global software development center. The state last week announced that Indian company Wipro plans to bring 500 to 1,000 jobs to Atlanta and work closely with local universities. More >
Atlanta Universities Tackle Health Conditions
Local universities have announced major discoveries and new efforts in recent weeks to detect, understand and treat a variety of conditions.
- Emory and Georgia State researchers have won an $850,000 American Cancer Society grant to study long-term social and cognitive problems in adult survivors of childhood brain tumors. More >
- Emory and Georgia Tech researchers have created a nanoparticle to show trace amounts of hydrogen peroxide in animals, which could lead to a simple tool to detect early stages of diseases that involve chronic inflammation – everything from cancer and Alzheimer's to heart disease and arthritis. More >
- University of Georgia researchers are seeking ways to diagnose pancreatic cancer early, when this deadly cancer is more easily treated, with a $2.1 million National Institutes of Health grant. More >
- Morehouse School of Medicine researchers have found that after decades of decline, the rate of elevated blood pressure in children and adolescents is on the rise, linked with childhood obesity. More >
- Emory's Winship Cancer Institute won a $12.5 million National Cancer Institute Specialized Program of Research Excellence grant – the first SPORE grant ever received in Georgia – in head and neck cancer. More >
Morehouse Teaches Good Works
 Action may speak louder than words when it comes to teaching students values of service to society. Morehouse College is cited in a new book as one of three institutions that do an excellent job of passing along values of responsibility, philanthropy and stewardship to its graduates. Research for the book, Responsibility at Work, included an in-depth study through the GoodWork Project of 10 highly regarded colleges and universities to see if these values can be taught and how. More >
Agnes Scott Workers Gain Basic Computing Skills
 Agnes Scott facilities and food services employees expanded their horizons through basic computer skills classes the college arranged for them this summer. They learned basic Internet exploration and word-processing skills and are now plugged in to the college's e-mail system. More >
Please share this issue with your colleagues, who may subscribe via the link below. And let us know what you think.
Photo credits: Agnes Scott College, Clark Atlanta University, Georgia Institute of Technology, Morehouse College, Southern Polytechnic State University, University of West Georgia.
|
 |
 |
| Brenau University has moved its Atlanta campus to a new location in Norcross. In addition to the residential women's college on the main campus in Gainesville, Brenau offers coed graduate and undergraduate evening and weekend programs in Gainesville, and on satellite campuses in Norcross, Augusta and King's Bay. Know more > |
|